Melgarejo Cosecha Propia

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Creative Agency: Rsc Estudio
Creative director: Ramón Soler
Illustration: Ramón Soler
Project Type: Produced, Commercial Work
Client: Melgarejo
Location: Pegalajar, Jaén, Spain
Packaging Materials: Glass and plastic.

Melgarejo is a well known brand for the excellence of their Extra Virgin Olive Oil. Cosecha Propia. This is an Extra Virgin Olive Oil single variety 100% Picual from the groves “Cuchillejo” and “San Luis” in Pegalajar, Jaén. This oil has a medium fruity of green olive with hints of tomato and fresh cut grass. Its flavor is harmonious and fresh and It is characterized by a sweet base where the pungency and bitterness are well balanced. The village and the mill were the protagonists in the chart.