Creative Agency: Ink & Oak
Concept, design and illustration: Jessica Trippe, Ink & Oak
Project Type: Produced, Commercial Work
Location: San Francisco, CA, USA
Packaging Materials: Gold foil, spot varnish
The brief was simple — to develop branding for a California red and white blend that is full of character, depth and mystery. The client wanted their packaging to be playful but to hold up at a mid-tier price point. Gold foil on the dot whack and a high-build varnish screen on the character heads add a nice touch of elegance.