Creative Agency: Alma
Creative Director: Juan Alvarado
Art Director: Alejandro Rivadeneira
Account Manager: Nathalia Garcia
Project Type: Produced, Commercial Work
Client: Piedra Negra
Packaging Material: Aluminium
ONIX is a stimulating and revitalizing caffeine-based drink developed by Piedra Negra in Ecuador. Its formula helps stimulate the mind increasing our levels of concentration and reaction capacity, ideal for moments that require more mental effort.
Alma, Ecuadorian company with strong focus in design and branding developed ONIX´s brand architecture and packaging, which invites us to live a “Dark” experience and make our fantasy world come true, the way we want it to be. The brand believes in freedom of choice and in the spark that moves people to accomplish extraordinary things in life.
For all who live ONIX´s “Dark” experience, there is no good things or bad ones, they all live in the middle of things, between paradise and hell.