Rickard’s Lederhosen

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Agency: Rethink
Creative Director: Ian Grais, Chris Staples, Mike Dubrick, Lisa Nakamura
Art Director: Scott Schneider
Writer: Morgan Tierney, Karine Doucet, Aysha Nagy
Designer: Hans Thiessen
Illustrator: Hans Thiessen
Print Producer: Narine Artinian
Studio Artist: Michelle Kennedy
Account Manager: Marie Lunny
Project Type: Produced, Commercial Work
Client: Rickard’s
Location: Canada

Rickard’s Lederhosen, a strong Oktoberfest-style lager, needed an equally strong identity. For its launch Rethink celebrated all the oom-pah-pah of Oktoberfest with playful packaging that turned each bottle of dark-amber goodness into a Bavarian gentleman, complete with lederhosen and Tyrolean cap.