Sweetmas – Tiny Christmas Eve Table

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Derrick Lin


Creative Agency: CLINIC 212
Creative director: Martynas Karpovičius and Mindaugas Juozapavičius
Designer: Aidas Šumskas
Copywriter: Mindaugas Juozapavičius
Project Type: Self Promotion
Location: Vilnius, Lithuania

This year, thinking about Christmas present for our clients and partners, we drew inspiration from the Lithuanian Christmas Eve tradition to have a twelve-meal dinner with your close ones.

Given the fact that most of these traditional Christmas Eve dishes are herring-based and aren’t really suitable in office environment, some changes obviously had to be made.

And so Sweetmas was born — a portable cardboard table with 12 kinds of different sweets, which helps to keep one’s mood and sugar level intact during those gruelling last days in office before Christmas.