Falcon creates identity for Living Nutrition health supplements
Design consultancy Falcon has created the identity and packaging design for Living Nutrition, a new brand of health supplements which offer a highly concentrated form of wholefood nutrition.
Falcon says it based its designs around the premise of ‘natural wholefood, but more powerful’.
“Living Nutrition’s product range is unique on the market in that it’s as close to nature as you can possibly get – a natural wholefood, turned into a super-food through the act of fermentation”, says the company’s founder, nutritional therapist Graham Botfield.
A unique five-step process captures the living essence of foods by using wholefood ingredients. These are blended and fermented with kefir grains for up to a month until they are rich in micro-flora, enzymes and living nutrients.
“To reflect the fermentation process, we distilled the name ‘Living Nutrition’ into a visually impactful LN monogram”, says Sophie Neilan, Falcon’s founder and creative director. “This really helps add shelf impact and variety differentiation”, she continues.
The monogram acts as a ‘window’ to a dynamic palette of background imagery that, off-pack, can frame a variety of imagery and media.
The brand’s colour palette represents the products’ natural health credentials: a white background, to represent the kefir/dairy fermentation process, and variety colours inspired by the chakra system.
The brand has been brought to life in this short film.
The new brand is rolling out now and will be available in all good health shops.