Mom’s Best Cereals Instant Oatmeal Cups

Derrick Lin


Agency: Ideas that Kick
Designer: Jen Smith
Creative Director: Stefan Hartung
Project Type: Produced, Commercial Work
Client: MOM Brands
Location: Minneapolis, MN USA

Minnesota-based MOM Brands recently tapped Minneapolis design agency Ideas that Kick for a packaging system extension that would make Mom’s Best Cereals instant oatmeal cups a hit with kids and moms alike. Kick combined the illustrative style they originally created for the popular value brand’s cold cereal offerings with creative names and colorful animal characters to create cups and two-cup wrappers sure to stand out on crowded grocery store shelves.