Agency: Erik from Oz
Project Type: Concept
Special thanks: Martin Prado
Location: Barcelona, Spain
Rebranding of one of the oldest hamburger in Barcelona. We try to respect their history and values; 100% natural and artisans, classic recipes, quality above all else … We expand its line of packaging including on any element Take away; mugs, bags and a set of stickers to customize all kinds of packaging very fast, easily and cheaply. Among the elements highlighted its flagship product, a dark beer brewed in a 100% homemade and natural.
We respect the corporate colors; black and white, as a connecting element between the two designs. In typographical work we try to give personality’s “Mr Anderson” element, using a script typeface to impregnate a natural air and handmade to Coporativa identity.
One of the elements that stand ID is a cow cut illustration to reinforce the image of hamburger and where the raw material is the most important.