The Fount has created a brand for CocoSina that embraces their Samoan heritage and reflects the origins of their coconut products. The brand’s focus on Samoa gives their products a positive point of difference and distinguishes them from their competitors.
To fulfill the strategy for the brand and to ensure the product packaging appeals to the target audience research was conducted for their name, branding and packaging. This lead to the discovery of a Samoan folktale called Sina and the Eel that reveals the origins of the first coconut tree.
We created a Samoan siapo pattern based on this story and have used it to produce original and striking package for CocoSina. The pattern allows us to extend the Cocosina brand across a range of products and promotional materials. Meanwhile the CocoSina brand begins in with their coconut cooking oil.