GetFree Baking (Concept)

Agency: Design Womb
Designer & Creative Director: Nicole LaFave
Project Type: Concept
Location: Chicago, IL / San Francisco, CA
Packaging Materials: Flexible Pouch

GetFree is a complete lineup of pre-packaged gluten-free baking mixes rising out of the San Francisco Bay Area. Design Womb helped develop the visual identity for the hard-working and spirited startup.

The colorful package design and quality mixes give gluten-free shoppers a chance to break free of all the mediocre baking options out there. The typographic packaging takes you through a story and uses humor to bring a breath of fresh air and some visual spunk to the gluten-free baking aisle.