Honest Junk

A Playful Take on CPG for Better-For-You Snacking

Honest Junk is rewriting the rules of healthy snacking with bold, unapologetic branding that refuses to blend in. Designed by Design Womb, the packaging embraces vibrancy, playfulness, and an irreverent spirit—reflecting the brand’s mission to make health-conscious snacking fun, not fussy.

The visual identity centers around a hand-drawn wordmark and “chippie” characters, bringing a cheeky energy to the bag, while a punchy color palette ensures standout appeal. Together, the layout, typography, and photography enhance the brand’s youthful, rebellious personality.

This bold packaging approach ensures that Honest Junk not only grabs attention in a crowded market but also resonates with snack lovers looking for something healthier—without compromising taste—that feels fresh, modern, and full of personality.