SmartlifeCo Sustainable Oral Care Redesign

Smartlifeco by Design Womb – Biodegradable Oral Care with a Modern Sustainable Packaging

Smartlifeco is a sustainable oral care brand designed to make healthier, planet-friendly habits accessible and beautiful. Design Womb created a full branding and packaging system that supports the brand’s mission to clean up oral care—both literally and visually.

The sustainable packaging design is bold and communicates effectively with clean layouts, playful hues, and strong information hierarchy. Each product, from adult toothbrushes or flossers to kids’ flossers, is unified by its playful typography, memorable patterns, and eco-conscious materials. The result is packaging that feels modern for the everyday bathroom, yet still health-focused and effective.

For the kids’ line, Design Womb introduced character illustrations to capture imagination while keeping the aesthetic cohesive with the main brand. The biodegradable flossers and bamboo toothbrushes are housed in recyclable pouches and boxes, with matte finishes and detailed on-pack messaging that highlights product benefits paired with playful brand messaging.

This oral care line was rebranded—encompassing a vibrant, yet wellness-focused brand strategy, tagline development, packaging design, key messaging, brand identity, and photography art direction. It reflects Design Womb’s award-winning philosophy of building smart, modern brands that balance beauty with commercial viability.

Design Credits:

Brand Redesign, Line Extensions, Creative Direction, Brand Identity, Sustainable Packaging Design, Copywriting, and Photography Art Direction by Design Womb
Creative Direction & Design – Nicole LaFave
Design – Hannah Gentry
Illustration – Mike Dornseif
Brand Strategy –Zach Golden & Nicole LaFave
Product Photography – Andria Lo
Lifestyle Photography – Erin Scott
Prop Stylist – @annaraben
Model – Savina Johnson (Scout Model & Talent Agency)
Hand Model – Jessica Castro (Scout Model & Talent Agency)
Child Model – Enelei Malili (Stars Management)