Just Date Sugar

Nothing is sweeter than growth Just Date is a Bay Area company demystifying sugar and revolutionizing the sugar category with better sugar made from organic medjool dates.

Our design and brand strategy to launch was centered around a simple and clear identity with a food packaging design that communicates the product’s clean ingredients, and how you can use them. For the initial launch, we designed food packaging that is as simple as the ingredients inside each product. The label launched with a minimal and typographic look to grab attention and stand out in the sugar aisle. As the brand grew. they launched a pomegranate syrup and date sugar in a box. The date sugar box design is a ray of California sun into your kitchen and is guaranteed to be a go-to favorite pantry staple. With the brand’s growth with these new products, the packaging design evolved and now highlights the sources of their flavor and ingredients through illustrations.

Just Date’s sweet success has quickly become a household name. The fresh brand and date sugar packaging design stood out to store buyers, and lead to their swift acceptance into Whole Foods nationwide within several months of launching. Within the 2 years to follow, the brand grew distribution to over 1,750 national stores and was named Amazon’s Choice for date syrup.