Agency: Artefice Group
Project Type: Produced, Commercial Work
Location: Milan, Italy
A mainstream brand like Hotpoint Ariston, with its top of the range line, positioned in the top segment of the industry, requires thoroughness and a distinctive brand identity.
This is the assumption on which ArteficeGroup has developed the visual concept and visual identity system of the new top line of Hotpoint Ariston small kitchen appliances.
The style chosen is the one that more effectively reflects the technological features of the brand; the format has been applied to the different packaging of the products’ range.
The images, with a main focus on the specific functional characteristics and design of Hotpoint, required sophisticated processing of hyper-realistic 3D and meticulous photographic post-production.