Agency: Bob Studio
Project Type: Produced, Commercial Work
Location: Athens, Greece
Branding, naming and packaging design for Kalítera brand.
Kalítera (‘finest’ in Greek) are nature’s finest products for a better living. Identity is based on the principle values of agriculture, land and home. Logo is designed with simple lines in a badge shape and is used as a key branding element, using the same badge shape format in labels to keep a strong and consistent image throughout the product line.