Kitchen Joy Sauces (Concept)

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Derrick Lin


Agency: Brio Studio
Project Type: Concept
Location: Bangkok, Thailand
Packaging Material: Paper

Launched in Denmark, the new CP dipping sauces target young audience. We developed 2 options for the proposal which are; one of them we created an illustration of the fun world in 4 different seasons: Spring (Sweet Chili), Summer (Green Chili), Autumn (Pineapple Sweet Chili) and Winter (Sesame). Target audience also teenagers / young adult and open for new experience, pretty much the same as spring roll audience.