A company hired me to create a packaging design for a new type of beauty vitamins. Their brief was quite different to my idea – they wanted to create a more typical, medicine looking packaging. However, I thought that these vitamins should belong to women’s make-up bags, they should look feminine, elegant and fashionable. The name of the brand is quite talkative too, it supports the concept. The company liked this new direction and they agreed with me on taking it to the next level. Right now, this is only a concept.