Luwak Coffee (Concept)

Agency: Don’t Try Studio
Project Type: Concept
Location: Paris, France
Packaging Material: Paper

A really personal and down to earth visual identity/packaging created for the most unique coffee in the world.

Luwak coffee is the rarest and most unique coffee in the world. The coffee beans are digested and fermented by wild civets, called ‘Luwak’, before being collected by Indonesian farmers. I had the chance to visit one of those coffee plantation in Indonesia and to hear the incredible story process of the Luwak coffee.