Agency: Designer and Gentleman
Designer: Nikola Vucicevic
CD: Nikola Vucicevic
Photography: Novi Dirizabl, Dragana Djorovic, Jovan Marjanov
Set Design: Mali Iv
Project Type: Produced, Commercial Work
Client: Okami Matcha
Location: Chicago, USA
Packaging Material: Paper
The brief was to create edgy modern and interesting packaging design for 100% fine ground powdered high quality Matcha tea. This matcha comes from its original region- Japan where the best matcha in the world is grown. Okami means wolf in Japanese, so we created a brand identity with a stylized wolf icon. The main challenge was to combine traditional Japanese spirit and contemporary graphic language. Our focus was on the message: ”ONE GLASS OF MATCHA IS EQUIVALENT TO TEN GLASSES OF REGULAR GREEN TEA”.
What makes this product unique is that it comes as a powder so the product can be used in a variety of ways. Its health benefits are amazing. So get Okami matcha and be creative: make tea, cakes, smoothies, cocktails…
Since Okami Matcha is apremium quality product, we believe prospect as a commercially viable coffee replacement.