Bariamis Loukoumi

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Agency: Foodwill – The Greek Food Project
Project Type: Produced, Commercial Work
Location: Athens, Greece

When designing the packaging of the Bariamis traditional Greek delight sweets (Loukoumi), Foodwill was inspired by elegance and simplicity.

As Loukoumi sweets are very common in the Greek market, we were aiming for a packaging that would stand out from similar products.

The cube shaped box was designed to be offered as a gift as well.

We used different colours to highlight the variety of Bariamis Loukoumi flavours, such as cinnamon with orange zest, lavender with lemon zest, rose, mastic etc.

The packaging material was chosen according to the requirements for the packaging of edibles.