FITOGURU (Concept)

Posted on

Derrick Lin


Designer: Igor Zhuk
Project Type: Concept
Location: Minsk, Belarus
Packaging Content: Functional Drink
Packaging Material: Plastic

The design is extremely effective, focusing consumer attention on the brand. Juicy colors catch the eye, laconic icon and informational label helps customer to make a choice.

What’s Unique?
FITOGURU soft functional drink was developed for active modern, aesthetically educated people.

Aesthetic, philosophic and medical traditions of East Asia have strongly influenced modern people. A modern soft and functional package of FITOGURU drink is dressed in a traditional East Asian kimono. The icons are close to oriental traditional symbols from the past and present.