Fuego Negro Wine

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Agency: FRDG
Designer: Federico Rodriguez
Project Type: Produced, Commercial Work
Client: Bodega Casa Montes
Location: Argentina
Packaging Content: Wine

The design for Fuego Negro (“Black Fire”) was ordered by product managers of Bodega Casa Montes. The main objective was to design a young and modern –yet elegant- label. Through the use of an abstract pattern formed by lines and for, an image made to represent fire was designed in a non literal manner. The use of copper stamping was thought so as to create more impact and appeal. This design was applied to all three variants –Malbec, Cabernet Sauvignon & Sauvignon Blanc.