Agency: Taktic Studio
Art Director: Krzysztof Piatkowski, Victoria Abrami
Designer: Krzysztof Piatkowski, Victoria Abrami
Illustrators: Kat Sejud
Photographer: Lucas Zarebinski
Writer: Shawn Mulder
Project Type: Produced, Commercial Work
Client: Harmony Springs Beverages
Location: New York City, USA
Packaging Content: Old Fashioned Artesian Soda
Harmony Springs has over 100 years of experience producing artisanal sodas from artesian springs around Ludlow, MA. Taktic Studio updated the company’s branding without sacrificing their rich tradition. Tasks included updating the logo while paying homage to the original design, completely redesigning the product packaging.
Great soda begins with great water. Harmony Springs might not have a famous A-list celebrity championing our beverages on the streets of L.A. after their morning workout, but we utilize the same processes employed by many of the world’s most prestigious and expensive waters on the market today. Nestled over 400 feet deep in the bedrock, we’re blessed with a spring-fed artesian aquifer that sends pristine and clear water bubbling to the surface at a cool 42 degrees Fahrenheit all year round. Best of all, our ancient aquifer is completely protected and closed-off from all external elements including any surface contaminants, man-made pollutants, or acid rain. It even has a pH of 7.1, very close to the natural pH of the human bloodstream. In the 19th and early 20th centuries, natural springs were prized and renowned for the healthy quality of their waters. Today, with bottled water becoming one of the fastest growing beverages of choice in the United States, consumers are once again coming to the conclusion that not all water is created equally.