Agency: Luther Dsgn
Project Type: Produced, Commercial Work
Client: Ischia Spa
Packaging Contents: Beauty Cream, Cosmetic, Thermal Water
Packaging Materials: Plastic, Paper
Luther/dsgn redefines the image and the message of a very traditional italian cosmetic product, The Ischia Island Thermal Water. Working on the concept of a THERMAL SPA “pret a porter”, the challenge was to bring and adapt to nowadays the traditional benefits and values of this special water. Transmitting principles that are easily linkable to a wide range of target and promoting healthy, hydration and youthful skin. The approach is minimal but aesthetically sophisticated and straight to the point, using a labelling system based only on colors and features to achieve the most immediate and comprehensive message: Your Skin First.