Oakvale Vineyard Designate

Agency: Peachy
Designer: Annabel Keen
Project Type: Produced, Commercial Work
Client: Oakvale Wines
Location: Hunter Valley, Australia
Packaging Content: Wine
Packaging Materials: Paper, Glass

Oakvale’s Single Vineyard Designated range is comprised of a selection of small batch premium wines. The fruit is sourced exclusively from plots of land that are a reflection of the region. The winemaker utilised traditional techniques including hand harvesting, whole bunch pressing and wild fermentation to create complex wines that are an expression of place.

What’s Unique?
The wine labels were designed to reflect the heritage of the Oakvale brand and the modern winemaking approach of minimal intervention. The stark white labels feature 3D blind embossed vine leaves that are individual to each varietal. A reference the Science of Ampelography – the branch of botany concerned with the identification and classification of grapevines. There is intricate diversity present in grape leaves, each leaf shape is uniquely different in size, contours and features – much like a fingerprint.