Agency: Subplot Design Inc.
Creative Director(s): Roy White, Matthew Clark
Designer(s): Matthew Clark, Roy White, Liz Wurzinger
Illustrator (Banshee): Eelis Kyttanen
Illustrator (Sasquatch): ny Shah
Illustrator (Badges): Dan Schlitzkus
Badge Stitcher: Stiches Creations
Printer (labels): Precision Label Ltd
Project Type: Produced, Commercial Work
Client: Old Yale Brewing
Location: Vancouver, Canada
Packaging Content: Craft Beer
Packaging Materials: Aluminium, glass, paper
Old Yale Brewing is named after the historic wagon road than ran from New Westminster through Chilliwack to Yale, BC, serving the Gold Rush in the late 1800’s, and later becoming one of the first incorporated roads in BC. The new Logomark celebrates the brewery’s trailblazing spirit (and the great outdoors) with a stylized trailhead signpost.
The reinvigorated “Four Season Lineup” celebrates the outdoors with tongue-in-cheek “outdoor activity badges” and backgrounds borrowed from mother nature. The line-up includes four products in bomber bottles: Knotty Blonde, West Coast IPA, Off Trail Pale Ale and Moon Dance Mango Wheat, plus a 355mL Knotty Blonde can will be available in 6-packs later this year.
Adding to the mystery and adventure of the great outdoors, the brewery’s “Tall Tales Series” celebrates the mythical beasts that might find their way into spooky campfire tales, including “Canada’s 2014 Best Beer”, Sasquatch Stout and the unique Screaming Banshee Irish Cream Stout. Dark and haunting illustrations capture the essence of each “tall tale”, with stories about the mythical beasts on each label. Both are available in bomber bottles, with Sasquatch Stout available in a 4-pack of 473mL cans later this year.
Beyond helpful tasting notes, beer colour indicator, and hops and malt scales, each label has a hidden gem: fill-lines that indicate the musical notes for various songs to give outdoor-lovers a hand when it is sing-along-time around the campfire. The first of many campfire songs can be viewed at oldyalebrewing.com/oybsongbook.