Tesco Flavoured Water

Derrick Lin


Agency: Pemberton & Whitefoord (P&W) International Design Consultants
Project Type: Produced, Commercial Work
Client: Tesco
Location: London, UK
Packaging Content: Flavoured water

The brief – to create a design that is memorable and has great stand out on shelf whilst ensuring easy product navigation.

P&W used bold bright watercolour illustrations as a visual metaphor and strong shelf stand out. Layered with the iconic leaf shape which creates a distinctive natural feeling in line with the product attributes.