Agency: Chloe Dunne Design
Photography: Stephanie Belton
Project Type: Produced, Commercial Work
Client: Heartwood Candle Company
Packaging Content: Candles
Packaging Material: Card
Packaging design for a range of candles handmade from natural soy wax and pure premium essential oils. The packaging needed to convey the mix of nature and luxury without feeling unobtainable. The design reflects the connection with the brand name ‘Heartwood’ to the local namesake ‘Heartwood Forest’. A simple stripped back leaf pattern is printed in a soft gold foil and contrasts with the uncoated card which helps the box feel tactile, premium yet natural. The top of the box is subtly printed with tree rings. From a structural point of view the box needed to be sturdy and strong to hold the glass votive yet feel delicate and not ‘over packaged’. One box was designed that could be customised by way of a bellyband to convey variant. The box therefore needed to be neutral enough to work in harmony with a range of 14 variant colours.
The surface pattern for this packaging is what makes it unique, especially within this sector.