McEvoy Olive Oil Body Care Series (Student Project)

Derrick Lin

Global

Designer: Felix Longyang Wang
Project Type: Student Project
School: Academy of Art University
Course: Visual Literacy
Tutor: Hunter Lewis Wimmer
Location: San Francisco, USA
Packaging Contents: Body Care
Packaging Materials: Olive Leaves

Through a series of investigations in San Francisco, I have chosen a famous olive ranch located in Northern California as a case study. Then offering their brand of olive-oil skin care products in a full range of designs. My designs take inspiration from the olive itself. The beauty of the olive leaf is unique and hard to match. Since the beginning of time, people painting in a variety of styles have depicted its beauty. I use my own photographic creations in packaging design, with the leaf shape naturally manifesting itself. Olive green and white formed the background to convey harmonious beauty. The design was selected in 2013 for Behance Packaging Design Served, and obtained a number of good reviews from the graphic design industry in different countries.