SINOTASTE Food Products (Student Project)

Designer: Felix Longyang Wang
Project Type: Student Project
School: Academy of Art University
Course: Visual Thinking
Tutor: Hunter Lewis Wimmer
Location: San Francisco, USA
Packaging Content: Food
Packaging Materials: Foil Paper, Washi Paper

Sensation is something everyone is born with. It is also diverse and unique in each and every culture. People’s perceptions towards food from different countries are not the same. With trends of globalization and diversity pervading today’s world, people’s cultural boundaries are becoming increasingly blurred. People in different parts of the world are tasting a wide variety of local food from different countries–is this not a pleasant thing? Sinotaste is a synthesis of two words. It comes from the Latin prefix Sino-, meaning Chinese, and taste, the English word. This brand sells distinctive Chinese food and snacks in the American market. The brand shows that the culinary culture has a long and illustrious history. The design was selected in 2014 for Behance Packaging Design Served, and obtained a number of good reviews from the graphic design industry in different countries.