Designer: Matthew Tomoni
Project Type: Student Project
School: Academy of Art University
Course: GR 321 Packaging 1
Tutor: Kathryn Morgan
Location: California, USA
Packaging Content: Lightbulbs
The objective of this project was to invent a fictional brand (Terralite) and create an identity for it which would then be applied to a package design for lightbulbs. My design focused on eco-friendly, biodegradable materials that utilized a traditional lightbulb package design with modern aesthetic design applied.
Color coding is the key to this package design. Each wattage has a different color code which is reflected in everything from the brand title to the graphics to the wattage indicators. This allows the consumer to familiarize themselves with the individual color codes so that choosing the appropriate wattage takes no more than a second to identify and acquire off of the shelf.