Designer: David Mizell
Photos taken by Trever Rohn
Project Type: Student Project
School: Fort Hays State University
Tutor: Chaiwat Thumsujarit
Location: Hays, Kansas, United States
Packaging Content: Hand Made Toys
Packaging Materials: Paper, String, Acetate
5 Toys, 5 Packages, 1 Full Identity
Topsy Turvy is a small, fictitious store in New York City with a love for making children smile. They craft and design their products in-house, each year unveiling a new toy with its own magnificent adventure.
You don’t have to be a child to love these toys. Collectors of all ages rush to Topsy Turvy for their unique stories and display packaging. Each box is based on an environment suited for the character within, be it forest, ocean, cave, moon, or field. Boxes double as light boxes when the toy is removed. Light floods out to paint your walls into the magical world your toy remembers as home.
The package is not just the container for the toy, but also becomes a night light for the child.