Brooklyn Grooming has been know in the men’s grooming industry for their iconic “octopus” and vintage nautical theme.
The company manufactures everything by hand, and in a small batches.
The challenge was to create a 4 pack box for their Beard Balms and I thought that having an illustration done by hand and wrapped around the box will reflect their “handcrafted nature” of their products.
The illustration and die cut makes the packaging very unique
The space between the “tentacles” hold the little metal tins inside, but at the same let’s you see all the items on the sampler.