Brooklyn Grooming Beard Balm Sampler

Derrick Lin


Agency: Alfredo Ortiz Catedral
Project Type: Produced, Commercial Work
Client: Brooklyn Grooming
Location: USA
Packaging Contents: Men’s Grooming Products
Packaging Materials: Paper, metal tins

Brooklyn Grooming has been know in the men’s grooming industry for their iconic “octopus” and vintage nautical theme.

The company manufactures everything by hand, and in a small batches.

The challenge was to create a 4 pack box for their Beard Balms and I thought that having an illustration done by hand and wrapped around the box will reflect their “handcrafted nature” of their products.

What’s Unique?
The illustration and die cut makes the packaging very unique

The space between the “tentacles” hold the little metal tins inside, but at the same let’s you see all the items on the sampler.