Agency: Packthis AG
Creative Direction: Corinne Ullmann
Art Direction: Alexander Selbach
Project Type: Produced, Commercial Work
Client: Findus Switzerland
Packaging Contents: Fish
Packaging Materials: Paper
We make it fresh – Redesign of Findus Schlemmerfilets
We created a new packaging design of all Findus Schlemmerfilets.
The new design focuses on the freshness of the fish and the naturalness which is reflected not only in natural materials such as wood and paper, but also in an appealing food illustration.
All food illustrations were additionally provided with an embossing to highlighted them and make it more tactile for the consumer.
Compared to the previous packaging , we have made sure to create a fresh, appetizing and natural fish illustration.
Through the blue ribbon, we have created not only a clear recognition for the consumer, but also a clear differentiation to the competition .
All important information has been transferred to the ribbon in order to create more space for the fish illustration. Since the packages are often hidden in the bottom quarter of a shelf rail we can ensure that the consumer still has enough view of the attractive fish illustration and can collect all relevant information at the same time .