Agency: Shine Visual Lab
Project Type: Produced, Commercial Work
Location: Kuala Lumpur, Malaysia
Takeo is a paper company that believes that all works of artistic creativity begin with the blank slate we call paper. Every year Takeo gives away a gift set to their clients, and for the year of the sheep 2015, it came in the form of a diary calendar. The design introduces the aspect of the sheep year using the age-old “Baa Baa Black Sheep” nursery rhyme as a basis. The lyrics are brought to life through abstract designs according to an artist’s interpretation, creating a compilation that includes a set of Chinese New Year Red Packets with good wishes and a diary calendar. A fusion of Western elements and Asian influences to usher in a new year.