Designer: Davina Vogrig
Project Type: Student Project
Tutor: Nelu Wolfensohn
Location: Montreal, Canada
Packaging Contents: Bakery Products
Packaging Materials: Wood, Plastic, Paper
Branding created for a fictional bakery “La Bakery”, in a Production class at the Université du Québec à Montréal.
La Bakery wishes to comfort their customers by adding a little surprise thought on their packagings : hidden when at the bakery and unveiled when the customers get home. Each thought is a modification of a well know saying or quote : An apple a day keeps the doctor away —-> A cupcake a day keeps your therapist away.
The design is very pure with a lot of white and yellow, referring to the colours of flour and wheat.
Unlike cardboard boxes, the polycarbonate material used for the boxes doesn’t soak up the fat/oil produced by the baked goods, making the box reusable.