Outlaw Corn Liquor (Concept)

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Designer: Scott Biersack
Photography: Brian Dunham
Project Type: Concept
Location: Phoenix, AZ, USA
Packaging Contents: Alcohol
Packaging Materials: Glass, Paper

Outlaw Corn Liquor was designed and developed with one focus in mind, the building of the transcontinental railroad. Based in a moving town called, Hell on Wheels, workers and slaves labor away day and night to create the Union Pacific Railroad. Heading the enormous task was, Thomas Durant with his walking boss, Cullen Bohannon. After a hard days work on the railroad, these men relax with some handcrafted purity in a bottle, Outlaw Corn Liquor.

I designed this entire project based on the hit series, Hell on Wheels. It’s entirely conceptual and was completed for a class project.

What’s Unique?
It was essential for the entire project to feel indicative of the 1860’s time period, while still portraying a modern appeal for the average everyday consumer. To truly bring it home, real coins, a railroad map, and hand-written letters were used within the photography.