Client: Vëldoff Jewelry
Location: Ontario, Canada
Project Type: Commercial Work
Vëldoff (pronounced veil-d-of), is a coined word inspired by the elegance of each letter in flair with one another. The founders developed the concept of Vëldoff following an active search for the perfect pair of pearl earrings. Having a busy lifestyle and wanting an everyday polished look, both would continually lose or break their pearl earrings. It proved impossible to get a pair that had a versatile backing to fit ones routine, casual to luxurious. To solve the problem they created Vëldoff, characterized by brilliant Vëldoff pearls.
When we started working on their identity, we immediately recognized the great name and wanted it to stand out with dignity. Trying out different logo directions we agreed that the two dots above the letter Ë were perfect symbol representations of perles. Anything else unnecessarily cluttered the identity. The small dots are used in a barely visible pattern throughout the packaging.
Round packaging is always a challenging task, but it was important the box followed gentle round lines of the pearls. Orange-copper paper was selected to make the brand fresh and memorable, with the logotype foil-pressed in copper color. Special removable insert was custom designed to fit the perles and the box. Packaging was produced in Croatia for a world-wide clientele.