A BOLD NEU BRU (Concept)

Agency: Peter Radich Design
Project Type: Concept
Location: Auckland, New Zealand
Packaging Contents: Beer

As a big fan of both beer and beer labels, I wanted to look at a concept that was bold and vibrant plus one that would look good in both bars and your hand. I like the use of strong simple typography and bold colours and how it allows you to simplify the overall look and still have something memorable. With a few added elements of a subtle diecut label and the neck symbol it think I have achieved a bold, fresh look that adds shelf presence.