Banyan Reserve Vodka

Derrick Lin

Global

Agency: Dunn&Co.
Chief Creative Officer and owner: Troy Dunn
Chief Creative Director: Jim Darlington
Senior Art Director: Grant Gunderson
Banyan Tree Illustration: Steven Noble
Label Printer: Blue Label Digital
Location: USA

Banyan Reserve, is a vodka produced by St. Petersburg Distillery in St. Petersburg Florida. The over all mood and feel of the distillery is 1900’s Florida, an authentic representation of the St. Petersburg roots. One of the oldest, most recognized aspects of the city would be the flowing Banyan trees.

Banyan trees are a very iconic symbol to Straub Park on Beach Drive and around downtown St. Petersburg. The banyan tree is very detailed and intricate, so we wanted to create an interesting and complex framework to have the same feel. We had the honor of working with Steven Noble to get a scratchboard representation of an actual tree in St. Pete.