d’ice Ice-cream For Kids

Derrick Lin


Agency: VRS WPI Vilnius
Creative Director: Marius Zaveckas
Designer: Austėja Semaškaitė
Account Manager: Lina Armaitytė
Project Type: Produced, Commercial Work
Client: Vikeda
Location: Vilnius, Lithuania
Packaging Contents: Squeezable Ice-cream
Packaging Materials: Carton and Aluminium cover

d’Ice has two tastes of squeezable frozen juice ice cream. It is mostly enjoyed by children. The packaging design of the product was old-school and the producer decided it was time for an update. The colourful design featuring a girl and a boy was born.

What’s Unique?
The characters that kids like combined with sharp colors to attract the eye of the Target audience.