El Sabor Libre (Student Project)

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Derrick Lin


Designer: Kathy Lees
Project Type: Student Project
School: Limerick School of Art and Design
Course: Visual Communications
Tutor: Clodagh Twomey & Joe Lane
Location: Ireland
Packaging Contents: Organic Mexican Lunch
Packaging Materials: Paper, Stickers

M&S Organic Mexican Food Branding/El Sabor Libre This branding designed for an organic Mexican food range for M&S. My inspiration for this range was Mexican wrestling in Spanish (Lucha Libre). The bright colourful and fun Mexican wrestling masks bring energy, fun and vigour to the branding and packaging. The name “El Sabor” meaning to taste and “Libre” directly referencing Mexican wrestling meaning free. The typography for the logo “El Sabor Libre” is my own hand drawn typography. The branding and artwork were added to various packaging. A range of stickers were created as seals and others to indicate the contents and flavour of the food.