Greek Way

Agency: Foodwill / The Greek Food Project
Project Type: Produced, Commercial Work
Client: Greek Way
Location: Athens, Greece

Foodwill – The Greek Food Project celebrates the original greek way of enjoying life with The “Greek Way ” concept.

“Greek Way” includes small everyday “recipes” to enjoy every moment of life.

It consists of an elegant, simply designed box, easy to pack and ready to send all over the world.

The box contains certain Greek products together with necessary ingredients and paraphernalia, so that you too can try each of the following ideas:
– TRAHANA The Greek Slow Food!
– OYZAKI. The Greek Zen!
– RAKOMELO. The Greek Cocktail!
– KAFEDAKI. The Greek break time!

Each idea is symbolized with graphic designs easily recognizable as traditionally greek.

“Greek Way” can also take the form of a tailor made corporate gift or a sponsoring box with products of a particular sponsor.