Oxbow Hay

Agency: Ideas that Kick
Creative Director: Stefan Hartung
Designer: Jen Smith
Copywriter: Brian Beatty
Project Type: Produced, Commercial Work
Client: Oxbow Animal Health
Location: Minneapolis, MN USA
Packaging Contents: Hay for small pets

Minneapolis-based design consultancy Ideas that Kick recently updated the logo and retail packaging for Nebraska-based Oxbow Animal Health.

Kick’s goal was to create a logo and packaging system that would communicate the client’s authentic quality story from the retail shelf — and distinctly differentiate Oxbow from the sea of sameness amongst competitors. It was important to keep the heritage of this strong brand, but freshen it up and tell its authenticity story more effectively, better balancing emotion and education.

Retailers and small exotic pet parents shopping for a premium hay will easily see what sets Oxbow apart now.