Ratafia de l’avia

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Agency: Puigdemont Roca
Project Type: Produced, Commercial Work
Client: Sorel
Location: Barcelona, Spain
Packaging Contents: Liquor

The client requests a restyling of a typical Catalan distillate, the ‘Ratafia de l’Avia’, which is an increasingly fashionable beverage to be drunk by young people at night.
By changing the bottle design with a qualitative touch contrasting with the dark liquid contained inside, the client aims to get a classical product to achieve a contemporary up-to-date image

We proposed the abstraction of a classical granny’s grey hair in a bun as the image of the bottle, which contrasts with a minimalist typographic composition, as well as the use of golden colour in the lettering parts and the capsule.

Once the serigraph was done in the bottle contrasting with the colour of the liquid inside, we obtained a spectacular stunning and modern look result. Besides, we proposed to the client the idea of using grey hair wigs with a bun to be worn by the waitresses whenever there were parties in which the product was launched, what turned into a very successful idea.