Raw Coffee Company (Concept)

Derrick Lin


Designer: Sawsan Al Qasimi
Project Type: Concept
Location: United Arab Emirates
Packaging Contents: Coffee
Packaging Materials: Paper

Package redesign of a speciality coffee company based in Dubai, that provides freshly roasted single origin beans, and hand picked blends.

Raw Coffee Company was established in 2007 to fill a market gap for freshly roasted specialty coffee. Their beans are all organically certified, roasted by origin, and available to sample from their warehouse roastery as either single origins, or blends.

This is a fictional concept and it is not affiliated with Raw Coffee Company

What’s Unique?
The packaging takes on a more modern, distinctive, and minimalistic approach, that would stand out on the shelf.

The color patterns represent the different coffee origins and blends.