Agency: kidstudio
Project Type: Produced, Commercial Work
Client: RE/LABLD
Location: Florence, Italy
Packaging Contents: Press kit
Packaging Materials: Paper
An appointment with Arts and Crafts.
The particular Italian know-how that mixes design and handcraft brings packaging to a new level of perfection.
The Re/Labld press-kit has been designed to enhance the feeling of Immortal Fashion. The simple lines, the straight edges – a masterful craft technique – and the black dress make of this box an unique piece, as glamourous as the items exchanged at relabld.com. The essential shape, carved to perfection and covered in Ispira™ paper by Fedrigoni™, reveals itself upon opening, when a four-leafed flower blossoms and the full press-kit is revealed. Inside, a brochure, a look-book and a charity folder recount the tale of the groundbreaking experience you can live at Re/Labld.
Essentiality, modernity and style.
In three words, the Real Italian Design.
All, built piece by piece with the best materials and in the quintessential elegance of our worldfamous handcraft skills.