Designer: Jordana Mirski Fridman
Project Type: Student Project
Course: Identity design
Tutor: Hila Ben Navat
Location: Tel-Aviv, Israel
Packaging Contents: Arak
Packaging Materials: Glass, lycra fabric
Inspired by dancer & choreographer Pina Bausch, I designed this identity for a new arak drink which I named “sweet sweat”. I wanted to bring the body and the movement into every aspect of the brand. The fabric itself was painted according to the brand colours and hand sewn to fit the bottle.