Designer: Alessandra Giorcelli
Project Type: Student Project
Location: Barcelona, Spain
Packaging Contents: Beer, beverage
The aim of this project was to re-design a beer which already exists. Almogaver is a craft beer that comes from the Catalan tradition. Based in Barcelona, it is characterized for being an ale beverage (top-fermented beer) balanced and aromatic.
The concept behind the re-design was to create a sybarite, attractive and young image for the brand. The logo and label have been simplified providing modernism, minimalims and authenticity to the overall design.
Due to the hand drawn lettering and white typography, the bottle becomes a piece of design for beer lovers.