AutoZone Rebrand by Jenny Joe (Student Project)

Derrick Lin


Designer: Jenny Joe
Project Type: Student Project
School: Art Center College of Design
Course: Packaging Design Two
Tutor: Ania Borysiewicz, Andrew Gibbs
Location: Pasadena, CA, USA
Packaging Contents: Auto Parts & Accessories
Packaging Materials: Plastics, PET Vacuum form

This project is about rebranding AutoZone. AutoZone is a leading auto part retailer that provides hands-on experience and individual needs. The new Autozone packaging has fresh and simple form and encouraging the consumers grab their needs now.

What’s Unique?
AutoZone is no longer appealing to male customers. New AutoZone is appealing to the fair gender. It becomes more accessible to everyone.